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Mila’s Managing Director Richard Gyde will set off on the Border to Border charity bike ride with the GM Fundraising team next month and is appealing for the whole industry to dig deep to support their fundraising efforts.
He said:
“Starting at the Canadian border and cycling all the way down to the Mexican border, this is being billed as the Toughest Ride yet and, having taken part in four of these charity bike rides in the past, I can certainly vouch for that.”
“We’ll each be riding 60 or 70 miles a day for eleven days in 40º temperatures, and tackling 96,000ft of climbing, so it will effectively combine the worst of the heat from the Route 66 trip of two years ago with the extremes of the mountains from Rome to Home in 2010.”
“It’s all in aid of an incredibly good cause though and I hope we can raise even more money this time around than we did in 2014.”
All of the money raised by the GM Fundraising team from the Border to Border challenge will go to support the Hope House children’s hospices which provide care to children with life limiting conditions and their families.
Richard added:
“Having visited Hope House in Oswestry several times, I know just what an amazing and inspiring place it is, but it gets almost no funding from the government and has to rely on charities like us for 90% of its income.”
“There are fourteen of us from the industry actually doing the ride and a fantastic support crew helping us through it, so almost everyone in the industry will probably know at least one person taking part.”
“If everyone gets behind the group and makes a pledge on any of our justgiving pages, it would be a brilliant testament to the generosity of this industry and would make all of our efforts even more worthwhile.”
